Our Story

Bold, Daring, Beautiful

Two lines, one vision — celebrating African beauty through luxurious, toxin-free, cruelty-free & vegan products handcrafted in Kenya.

Our Story

Muva is a proudly Kenyan beauty brand built for women who go beyond stereotypes. Operating under two complementary lines — Muva Cosmetics (makeup) and Muva 54 Skin (skincare) — we deliver luxurious, toxin-free, cruelty-free, and vegan beauty products handcrafted with care.

Rooted in African identity and excellence, Muva represents bold, daring, and beautiful women across the continent and beyond. The "54" in Muva 54 Skin is a proud nod to the 54 countries of Africa — representing our pan-African mission.

From pigment-rich lipsticks celebrating every shade of melanin to handmade bio-compatible serums and cleansers, every product is thoughtfully formulated with premium natural ingredients and designed to deliver exceptional results.

Muva beauty products flatlay

Two Lines, One Vision

Our Collections

Muva Cosmetics makeup collection

Muva Cosmetics

A vibrant, pigment-rich makeup line celebrating every shade of beauty — especially deeper, melanin-rich complexions.

  • • Lipsticks in bold reds, pinks, nudes, plums & more
  • • Matte Liquid Lipsticks with long-wearing formula
  • • High-shine Lip Gloss collection
  • • Lip Liners & Eye Makeup
  • • Dedicated Nudes Collection for deeper skin tones
Muva 54 Skin skincare products

Muva 54 Skin

Luxurious, handmade, bio-compatible skincare — the "54" represents all 54 countries of the African continent.

  • • Sunscreen/SPF for melanin-rich skin
  • • Vitamin C & Turmeric Serums
  • • Hyaluronic Acid for deep hydration
  • • Radiant Body Oil & Shimmer Body Cream
  • • Cleansers, Soaps, Scrubs & Hand Creams

What Drives Us

Our Values

Toxin-Free

Products free from harmful chemicals and toxins.

Cruelty-Free

Never tested on animals. Beauty with a conscience.

100% Vegan

No animal-derived ingredients — ever.

Handmade

Crafted by hand with love and precision in Kenya.

Pan-African

Representing all 54 countries of Africa 🌍

Every Shade

Designed for all skin tones, celebrating diversity.

Beyond Products

Community & Wellness

Yoga in the Park event
African women empowerment
Skincare wellness

Muva actively builds community beyond beauty products. From our Yoga in the Park wellness series in Nairobi (Karen Village & Tuwork) — combining yoga, pilates, sound bath, matcha, and breathwork — to Women's Day campaigns and brand shoots celebrating African beauty, we believe in empowering women in every way.

"Drink water. Wear SPF. Mind your skincare."

Reach Out

Get in Touch

Contact Information

Email

info@muva-cosmetics.com

Phone

+254 733 334 041

Location

Upperhill, Nairobi, Kenya

Website

www.muva-cosmetics.com

Common Questions

FAQs